Vertical Video Platform - B2B
Product Thinking | Complex Systems | End-to-End Design Interaction Design | Scalable Systems
Product Designer
Project
complex System
Role
Year
2026
The Vertical Video Experience Platform was designed to help publishers bring their social video content directly into their own websites.
The solution includes a scalable vertical player, an embeddable widget as an entry point, and a configurable system that allows publishers to customize the experience and monetize their content.
It also integrates with platforms like YouTube and Instagram, enabling publishers to easily import existing content without duplicating workflows.
*This project was created as part of my work at a global media-tech company. Some visuals and details have been modified to respect client confidentiality.
The Problem
Publishers were increasingly looking for ways to bring their social video content into their own platforms, but existing solutions were limited and not tailored to vertical experiences.
This became especially clear when working with a leading global sports media publisher, where scale and content volume exposed the limitations of existing tools.
The challenge went beyond designing a player - it required building a flexible system that could support different publisher needs, site structures, and monetization models without adding unnecessary complexity.
Content management was a key friction point, as publishers already managed large volumes of content across platforms like YouTube and Instagram, making duplicated workflows inefficient and unsustainable.
Approach
To address the problem, we approached the solution as more than just a vertical video player.
In addition to the player itself, we designed a complete end-to-end system that includes a configurable setup, an embeddable widget as the entry point, and a content ingestion system that integrates with social platforms.
This allows publishers to import existing content, customize the experience to their needs, and seamlessly integrate the full product into their sites through a simple embed.
Carousel Widget
Configuration system
content ingestion system
Designing the Player Experience
The player was designed to deliver a seamless vertical viewing experience while adapting to different environments and use cases across publisher sites.
The challenge was to balance engagement and usability, ensuring the experience feels natural and intuitive while supporting different types of content, placements, and behaviors.
Decision Making
The player experience was designed to feel familiar to users coming from social platforms, while adapting to the constraints of a publisher environment.
A key focus was simplifying interactions within a vertical format, ensuring users can easily navigate content while maintaining context within the host site.
Design decisions were guided by the need to balance engagement, usability, and flexibility across different placements and use cases.